Checklists
Marketing checklists for your kind of business.
Every list is written for one situation, ordered highest return first, with the effort and cost against each task.
- 10 business types
- 8 competitor scenarios
- Free to read
By business type
Pick the one that matches what you run.
Different businesses leak growth in different places. These lists start where yours does.
Marketing checklist for Shopify stores
12 tasks to turn store traffic into repeat customers, ranked by return.
Open the checklist12 tasksMarketing checklist for SaaS startups
12 tasks to turn trial signups into paying customers before you scale ads.
Open the checklist12 tasksMarketing checklist for local service businesses
12 tasks to turn nearby searches into booked jobs, ranked by return.
Open the checklist12 tasksMarketing checklist for marketing agencies
12 tasks to fill your agency's own pipeline, ranked by return.
Open the checklist12 tasksMarketing checklist for coaches and consultants
12 tasks to book more discovery calls without a big budget.
Open the checklist12 tasksMarketing checklist for restaurants and cafes
12 tasks to fill more tables and build repeat customers, ranked by return.
Open the checklist12 tasksMarketing checklist for gyms and fitness studios
12 tasks to fill classes and keep members past month three, ranked by return.
Open the checklist12 tasksMarketing checklist for dental and medical practices
12 tasks to book more new patients and bring back overdue ones, ranked by return.
Open the checklist12 tasksMarketing checklist for mobile apps
12 tasks to turn app store visits into retained users, ranked by return.
Open the checklist12 tasksMarketing checklist for B2B marketplaces
12 tasks to build supply, attract buyers, and get to first liquidity, ranked by return.
Open the checklistCompetitor scenarios
When someone bigger is already in the way.
What to do when the other side has more budget, more rankings or a free tier.
How do you compete with a bigger competitor?
Win the accounts they're too big and too generic to fight for.
Open the checklist10 tasksHow does a DTC brand compete with Amazon?
Win on story and repeat purchases, not price or shipping speed.
Open the checklist10 tasksHow does a local business compete with national chains?
Win the map pack and the neighborhood, not the price war.
Open the checklist10 tasksHow do you compete with a funded SaaS competitor?
Out-focus and out-retain a competitor that can out-spend you.
Open the checklist10 tasksHow do you compete on price without discounting?
Protect margin by adding value instead of cutting price.
Open the checklist10 tasksWhat do you do when a competitor outranks you on Google?
Diagnose the exact ranking gap, then close it systematically.
Open the checklist10 tasksHow do you compete with a competitor outspending you on ads?
Win on cost efficiency and channel mix, not budget size.
Open the checklist10 tasksHow do you compete with free and freemium alternatives?
Win on reliability and support, not by matching free.
Open the checklistGet started
Want this list built around your own site?
Paste your URL and we'll rank the tasks for your business instead of a category. Free to start, no card needed.