The seven steps
Step 01
Tell us about your business
Start with your website. We read it to understand what you sell and who you serve. Add your goal, budget and weekly hours so the plan fits your business.
Step 02
Get a plan built around that goal
Your moves ranked by impact against your goal — and a fresh one unlocks every time you finish one. Comparison pages, mention monitoring, post hijacking, community seeding, referral loops, lifecycle email. Paid ads only when they genuinely win.
Step 03
Work through a play with Sidekick
Open a play to see its draft, steps, tools and time needed. Choose Work with Sidekick to open the chat beside your board with that play in context. Ask follow-ups, edit the draft and tick off completed steps.
Step 04
Upload reports and course-correct
Connect your analytics, search or revenue tools, or attach a report in Sidekick. Ask what changed and which action to take next. You can add a useful answer to your board as a play.
Step 05
Ask for live research
Ask Sidekick to compare competitors, check search rankings or review your visibility in AI search. Available checks return evidence and next actions in the chat. Opportunities collects relevant posts, podcasts and newsletters in one place.
Step 06
Reach buyers and partners directly
Posts from people looking to buy, switch or partner get a Buyer or Partner tag. Tap to find a checked work email for the right decision-maker, review the short note we write, and send it from your own Gmail or mail app.
Step 07
Use it inside your AI tools
Connect 1,000+ tools you already use, and pull your plan into Claude, Cursor or ChatGPT so your assistant can work through plays with the full context of your business.