Watch job posts naming your competitor
Why it fits you: a company hiring for a tool has budget approved for it. 38 posts this month name your closest competitor, and none of those teams have heard of you yet. It costs nothing but the two hours, which is why it sits above paid search in your plan.
- 1Set a saved search on the two big job boards for your competitor's name plus your category.
- 2Each morning, pull the ten newest posts into a list with the hiring manager's name.
- 3Send four lines: the post, the problem it implies, one number from a customer like them, one question.
- 4Log replies against the play so next week's version drops the angles that got silence.

