No customers yet? Start with growth plan for a pre-revenue b2b saas. Already have traffic? The tool guides and head-to-head comparisons are faster. Nothing is gated or sponsored.
Getting your first customers
Plans for the stage before repeatable demand exists.
- Growth plan for an ecommerce store's first 100 ordersWhat actually moves a new store from launch day to a hundred orders, in the order to do it.
- Growth plan for an app's first 1,000 usersEight moves for a launched app with almost no downloads and no budget for app store ads.
- Plan for a course creator's first salesSeven moves to sell your first 10–20 seats before you've built an audience.
- Plan for a newsletter's first 1,000 subscribersSeven moves to get a brand-new newsletter to 1,000 engaged subscribers without a media budget.
- Product launch week planLaunch week is 80% preparation done in the two weeks before and 20% execution on the day. Most launches fail on the prep.
- How to launch a referral programmeMost referral programmes fail from bad timing, not a bad incentive. Ask at the moment of delight, not from a generic dashboard button.
- Plan to launch an affiliate programmeAn affiliate programme that just exists doesn't generate sales. One that's actively recruited and equipped does.
- Plan to relaunch a product that failed the first timeA second launch fails the same way as the first unless the underlying problem actually changed.
- Plan for building a pre-launch waitlistA waitlist without a referral loop and a hard launch date is just an email list nobody opens.
- Plan for launching a company rebrandMost botched rebrand launches fail on communication, not design.
Ecommerce and DTC
Stores, carts, product pages and repeat purchase.
- What to do when your Shopify store has no trafficMost stores with no traffic have a discoverability problem, not a product problem. Here's the order to fix it.
- How to grow repeat purchases for an ecommerce storeGetting a second order is cheaper than getting a first one — most stores just aren't set up to ask.
- Abandoned cart recovery plan for ecommerceCart recovery is the highest-return hour you can spend on an ecommerce store. Here's the setup that actually recovers orders.
- Organic growth plan for a fashion brandFashion is a visual, trend-driven category — organic growth here looks different from most ecommerce playbooks.
- Black Friday and Cyber Monday plan for ecommerceMost of BFCM revenue is decided in October, not on the day. Here's the plan and the timeline.
- How to grow an ecommerce email listEmail is the channel you own outright. Growing the list properly matters more than any single campaign you send it.
- Instagram growth plan for an ecommerce storeFollowers don't pay invoices. This plan optimises for traffic and add-to-carts, with follower growth as a side effect.
- Growth plan for wholesale and B2B ecommerce sellersB2B buyers want to self-serve the easy orders and talk to a human for the big ones.
Local and in-person
Businesses that sell inside a postcode, not a market.
- Growth plan for a local service businessHow local businesses win the top three map results and turn calls into booked work.
- Local growth plan for a restaurant or caféSeven moves to fill more tables, mostly by fixing what's already free and underused.
- How to grow an Etsy shop from scratchEtsy search is its own algorithm with its own rules. Here's what actually moves listings up it.
- Lead generation plan for construction and trades businessesNine moves for contractors, electricians, plumbers, and other trades whose booked calendar depends entirely on the phone ringing.
Agencies and services
Consultancies, freelancers and studios selling time.
- Lead generation plan for a marketing agencyEight moves for agencies whose entire pipeline is 'whoever a past client mentions us to'.
- Pipeline plan for a B2B consultancySeven moves for consultants whose pipeline is currently 'whoever calls after a LinkedIn post'.
- Member growth plan for a fitness studioSeven moves to fill classes and keep members, built around the fact that most studios lose more members than they gain.
- New patient growth plan for a dental practiceSeven moves for a practice that wants more new patients without a marketing agency retainer.
- Client acquisition plan for freelancersEight moves for freelancers whose income swings between fully booked and no leads with nothing in between.
- Client growth plan for a recruitment agencyEight moves for agencies whose new business depends entirely on the same three clients calling back.
- Growth plan for a two-sided marketplaceGrow one side manually and narrow before you try to grow both sides broadly.
- Supply-side acquisition plan for two-sided marketplacesA marketplace with no supply isn't a marketplace yet — it's a waiting room.
- AI-powered content creation without publishing fillerThe model does structure and drafts. You supply the evidence. That split is the whole method.
B2B and SaaS
Longer cycles, named buyers, pipeline you have to build.
- Growth plan for a pre-revenue B2B SaaSTen moves, ranked, for the stretch between a working product and your first ten paying customers.
- Growth plan for a B2B SaaS with early tractionYou have customers and a channel that half works. This is how to make one channel repeatable before adding another.
- Lead generation plan for an estate agentSeven moves to generate valuation leads without relying entirely on Rightmove and Zoopla portal traffic.
- Churn reduction plan for a SaaS productNine moves for SaaS teams losing more customers each month than they can replace with new signups.
- Enterprise pipeline plan for a B2B SaaS companyEight moves for SaaS companies moving upmarket from self-serve deals into six-figure enterprise contracts.
- Pricing page conversion plan for SaaSEight moves for SaaS teams whose pricing page gets traffic but not enough of it converts to trials or purchases.
- Webinar lead generation planMost webinar leads come from the follow-up emails to people who registered but didn't show up, not from the event itself.
- Marketing plan for a B2B conference or trade showMost of the value of a trade show happens before the show floor opens and in the 48 hours after it closes.
- Plan to grow expansion revenue in a SaaS businessExpansion revenue is usually the cheapest growth lever in SaaS, and the most neglected.
- Partner and integration growth plan for B2B SaaSFive deep integration partnerships beat fifty shallow ones with a shared landing page.
- SaaS onboarding and activation plan to fix a weak trial-to-paid rateUsers who don't reach your product's core value in the first session almost never come back to find it.
- Win-back plan for lapsed and churned B2B SaaS customersA churned customer who left over a fixed problem is a warmer lead than most of your outbound list.
AI-assisted marketing
Where a model genuinely saves hours, and where it doesn't.
- How to get found in ChatGPT, Perplexity and AI search resultsRanking in Google and being cited by an AI model are related but not the same game.
- AI marketing academy: a free self-paced courseEight weeks, eight skills, eight things you keep. No signup wall, no certificate, no fluff.
- How to build an AI marketing strategyNot a list of tools. A decision about which jobs a machine does and which ones you keep.
- How to use AI for content marketingWhere AI genuinely helps, where it quietly hurts you, and the editing pass in between.
- AI digital marketing: what to run, channel by channelSix channels, what AI genuinely changes in each, and what it quietly makes worse.
- ChatGPT for marketing: the workflows that hold upSeven workflows, the setup that makes them good, and the four jobs to never hand over.
- AI marketing: the complete, honest guideWhat it is, what it changes, what it costs, and the parts nobody selling it mentions.
Search and content
Ranking, publishing and the pages that compound.
- SEO plan for a brand new websiteA new domain has no authority and no track record. The first six months are about not wasting effort on keywords you can't win yet.
- Content marketing plan for a solo founderYou don't have time for a content calendar with 12 formats. Pick one format, one channel, and repurpose everything else from it.
- Plan to refresh old content for more organic trafficNew posts feel productive. Refreshing old ones that already have backlinks and some ranking history usually moves the needle faster.
- Plan for your first Google Ads campaignMost wasted first-campaign budget goes to broad match keywords and no conversion tracking. Fix both before spending a dollar.
- Growth plan for when website traffic has stopped growingFlat for three months isn't a content problem yet — it's a diagnosis problem.
Pricing, budget and numbers
What to charge, what to spend and how to measure it.
- Growth plan for a subscription box businessSubscription boxes live or die on churn, not acquisition. Fix retention before you spend more on ads.
- Plan to improve free trial to paid conversionMost trials fail before day 3, not at the paywall. Fix activation first, then the offer.
- Plan to reduce customer acquisition costCutting CAC is rarely about spending less. It's about spending on fewer, better things and fixing the leaks before the ad account.
- Marketing plan for the 90 days after a funding roundThe board wants growth. Spend the first 6 weeks proving the engine works before you scale it.
- Retention plan for a B2C app with high day-1 or day-7 drop-offSpending more on acquisition into a leaky first session just produces a bigger, more expensive leak.
Retention and referral
Keeping customers and getting them to bring others.
Everything else
Useful pages that don't sit in one bucket.
- How Amazon sellers can build traffic outside AmazonRelying only on Amazon search means you never own the customer. Here's how to build a second channel without hurting your Amazon rank.
- How to build an outbound sales motion from scratchOutbound works when it's specific and slow to scale. It fails fast when it's generic and rushed.
- Client acquisition plan for a law firmEight moves for solo and small-firm attorneys whose new client intake depends entirely on the phone ringing.
- Growth plan for a cleaning businessEight moves for cleaning businesses stuck booking one-off jobs instead of building recurring, predictable revenue.
- Booking growth plan for a photography businessEight moves for photographers whose bookings swing between fully booked seasons and dead months in between.
- Marketing plan for expanding into a new countryTranslating your homepage isn't a market entry plan. The buying behavior in the new market is usually different in ways that matter.
- Growth plan for a solo, bootstrapped founderOne channel done consistently beats five channels done occasionally, especially with limited hours.
- Marketing plan for a seasonal business's off-seasonThe off-season is where next peak season's bookings actually get built.