Outbound
Clearbit vs Apollo
Clearbit is built to enrich and score records you already collected, typically through a form or CRM. Apollo is built to help you find contacts you don't have yet. Most GTM stacks eventually use something like both.
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Clearbit (HubSpot Breeze Intelligence) or Apollo — which should you use?
Clearbit is built to enrich and score records you already collected, typically through a form or CRM. Apollo is built to help you find contacts you don't have yet. Most GTM stacks eventually use something like both. Clearbit (HubSpot Breeze Intelligence) starts at Sold as a HubSpot add-on; pricing available on request from HubSpot (free tier: No standalone free plan; bundled or add-on pricing through HubSpot.); Apollo starts at Paid plans from roughly $49 per user per month billed annually (free tier: Free plan with limited monthly credits and basic sequencing.). Prices are list prices and change, so check the vendor pages before buying.
Last updated 3 August 2026
Clearbit started as a developer-facing enrichment API and is now sold as HubSpot Breeze Intelligence, focused on appending firmographic and technographic data to existing leads and triggering signals like website visitor identification.
Apollo is a front-door tool: you search its database by title, company size or industry to build a list from scratch, then optionally sequence emails to it.
Side by side
Clearbit (HubSpot Breeze Intelligence) and Apollo in short.
Clearbit (HubSpot Breeze Intelligence)
Enrichment and intent-signal data that appends to leads you already have, tightly tied to HubSpot.
- Free
- No standalone free plan; bundled or add-on pricing through HubSpot.
- Paid from
- Sold as a HubSpot add-on; pricing available on request from HubSpot
Good at
- Enriches form fills and existing CRM records automatically with firmographic data
- Website visitor identification flags companies browsing your site
- Deep native integration if you're already on HubSpot
Weak at
- Not a standalone prospecting tool for finding brand-new contacts by search
- Pricing isn't published as a simple self-serve plan
Apollo
A large B2B contact database with filters, a Chrome extension and built-in sequencing.
- Free
- Free plan with limited monthly credits and basic sequencing.
- Paid from
- Paid plans from roughly $49 per user per month billed annually
Good at
- Search, buy and sequence in one product, which suits a first outbound motion
- Chrome extension pulls contacts while browsing LinkedIn
- Self-serve pricing published on the site, easy to try
Weak at
- Firmographic enrichment is less deep than a purpose-built enrichment tool
- No website visitor identification built in
The differences
Where they actually diverge.
| Feature | Clearbit (HubSpot Breeze Intelligence) | Apollo |
|---|---|---|
| Primary use case | Enrich records you already have | Find new contacts by search |
| Website visitor ID | Yes | No |
| Standalone contact search | Limited | Core feature |
| Sequencing | No, relies on HubSpot workflows | Yes, built in |
| Pricing transparency | Sold as add-on, quote-based | Published self-serve tiers |
| Best paired with | HubSpot CRM | Any CRM via export or native integrations |
| Free tier | No | Yes, limited credits |
| Data direction | Appends to existing records | Builds records from scratch |
Pick one
Which one fits you.
Choose Clearbit (HubSpot Breeze Intelligence) if
- You already collect leads through forms and want to enrich them automatically
- You're on HubSpot and want visitor identification tied into your CRM
- Your priority is scoring and routing inbound, not cold prospecting
Choose Apollo if
- You need to build a list of new contacts from a search, not enrich existing ones
- You want sequencing and data in the same self-serve subscription
- You're not on HubSpot or want a tool that isn't tied to one CRM
When neither is the answer
If your lead volume is small and manual, neither is worth setting up — check company websites and LinkedIn directly.
Questions
Common questions.
Is Clearbit still a separate product?
Clearbit was acquired by HubSpot and is now sold as Breeze Intelligence, integrated into the HubSpot ecosystem rather than offered as a fully standalone self-serve tool.
Can Apollo enrich existing CRM records?
Apollo can update and enrich records through its CRM integrations, but it's built primarily around searching its own database rather than appending signals to records from other sources.
Do I need both?
It's common to use Apollo (or a similar tool) to find new contacts and something like Breeze Intelligence to enrich and score inbound leads — they solve different ends of the funnel.
Which is cheaper?
Apollo has published, comparatively affordable self-serve pricing. Breeze Intelligence pricing depends on your HubSpot plan and isn't a simple flat number.
Does either identify anonymous website visitors?
Breeze Intelligence does, through Clearbit's original visitor identification technology. Apollo doesn't offer this as a core feature.
Prices are list prices published by each vendor and change often — check the linked pricing pages before you buy. We take no affiliate commission and nobody pays to appear here.
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