Free tool

Ad Copy Generator

Describe your product and the platform. You get five ad variants: headline, body and call to action, with why each angle works.

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Short answer

Ad Copy Generator: what it does

Good ad copy names the problem, the outcome, or the gap the reader is in. It doesn't describe the product — it describes what changes for the person if they click. The best ads feel like the next sentence in the reader's internal monologue.

Last updated 3 August 2026

Worked example

Here's one we ran earlier.

A £29/month booking app for independent UK hair salons, running Google search ads

Headline: Stop salon no-shows · Body: Take deposits automatically · CTA: Start free trial
Pain-led
Leads with the cost of the problem. Best for searchers already looking for a no-show solution.
Headline: Booking system built for one-chair salons · Body: Not a chain tool cut down to fit · CTA: See pricing
Positioning
Positions against overbuilt competitors. Works when the searcher has tried a big tool and found it heavy.
Headline: Set up this afternoon · Body: Import your diary, turn deposits on, send the link · CTA: Book a demo
Risk removal
Removes the switching objection. Strong for people who want the result but fear the migration.

How it works

Three steps, no account.

Step 1

Match the platform's intent

Google search ads answer intent: use the exact phrase. LinkedIn and Meta interrupt: you have to earn the stop. The same headline rarely works on both.

Step 2

One claim per ad

Ads with three benefits usually convert worse than ads with one benefit explained well. Pick the angle and write everything toward it.

Step 3

Write the call to action last

The CTA should be the obvious next step after the headline and body. If it feels like a lurch, the ad isn't ready.

Questions

Common questions.

How many ad variants should I test?

Start with three to five that test different angles, not the same angle with different words. One pain-led, one outcome-led, one risk-removal. Once you know the winning angle, refine within it.

What makes a good ad headline?

It either names a specific problem, promises a specific outcome, or calls out a specific audience. Vague headlines like 'The best booking software' compete with every other ad and lose.

Should ads mention price?

Yes, when price is a competitive advantage or when the click would be wasted without it. A low price can attract the wrong buyers, so mention it only when it filters people in your favour.

How long should the body copy be?

As long as the decision needs. A £29 tool can be one sentence. A £5,000 service needs more proof. On mobile, shorter usually wins. On desktop, longer can work for high-consideration products.