Free tool
Landing Page Generator
A full landing page outline for your product: every section in order, what it has to do, and the copy to start from.
- Free forever
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Landing Page Generator: what it does
A landing page that converts answers four questions in order: what is this, is it for me, does it work, and what happens if I click. Sections that don't answer one of those four are decoration and usually cost you conversions.
Last updated 3 August 2026
Worked example
Here's one we ran earlier.
A £29/month booking app for independent UK hair salons
1. Hero — the outcome, not the category
Answers: what is thisH1: "Stop losing £400 a month to no-shows." Subhead names who it's for and the price. One button: "Set up in an afternoon — £29/month". No carousel, no stock photo of a salon.
2. Proof strip — immediately under the claim
Answers: does it workThree salon names with towns, or a single quote naming a number. Logos with no context do almost nothing here; a sentence from a named owner does a lot.
3. How it works — exactly three steps
Answers: what happens if I clickImport your diary. Turn deposits on. Send the booking link. Each step gets one line and one screenshot. Three steps signals it's small; five signals a project.
4. Objections — price, switching, trust
Answers: is it for me"Cheaper than one no-show a month." "We move your existing bookings over for you." "Cancel any time, your data exports in one click." Say them plainly rather than burying them in an FAQ.
How it works
Three steps, no account.
One page, one action
Every section either moves someone toward the single action or gets cut. Two competing calls to action reliably beat each other.
Put the proof next to the claim
Testimonials collected at the bottom of the page do far less than the same testimonial sitting directly under the claim it supports.
Handle the objection on the page
The reason people don't buy is rarely a missing feature. It's price, switching effort or trust — answer all three explicitly before the final call to action.
Questions
Common questions.
What sections does a landing page need?
A headline naming the outcome, a subheading naming who it's for, a primary call to action above the fold, proof, how it works in three steps, objection handling, pricing or a price signal, an FAQ, and a closing call to action. Everything else is optional.
How long should a landing page be?
As long as the decision is. A £9 tool needs a short page; a £500/month product where someone has to migrate data needs a long one. Length correlates with price and switching cost, not with taste.
Should the call to action be above the fold?
Yes, and repeated after the proof section and at the end. People decide at different depths, and making a decided visitor scroll back up loses some of them.
What conversion rate should I expect?
For cold paid traffic to a signup, 1–3% is normal. For warm traffic from your email list or a comparison page, 5–15%. If you're under 1% with warm traffic, the problem is usually the offer or the audience, not the page.
Do I need video?
Only if the product is hard to picture. A twenty-second silent screen recording that loops usually outperforms a produced video, and takes an afternoon.
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