Free tool

Pricing Page Generator

Describe your product and your plans. You get a section-by-section pricing page structure, with what each section has to prove and starter copy.

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Short answer

Pricing Page Generator: what it does

A pricing page that converts answers three questions in order: which plan is for me, what do I get, and what happens when I pay. Everything else is a distraction. The page should make the right plan feel obvious, not force the visitor to do maths.

Last updated 3 August 2026

Worked example

Here's one we ran earlier.

A £29/month booking app for independent UK hair salons with one plan and an annual option

1. Headline — one price, no tiers
Answers: what do I pay
H1: '£29 a month. Everything one or two-chair salons need.' Subhead: 'No setup fees. Cancel any time. Import your diary in an afternoon.' The headline removes the comparison work immediately.
2. Plan card — what's included and what's not
Answers: what do I get
A single card with the core features and a 'No' list for things that don't apply: 'No multi-site tools, no stock control, no chain reporting.' This turns simplicity into a selling point.
3. Objection strip — cancel, support, data
Answers: what happens when I pay
Three lines: 'Cancel in one click. Your data exports in one click. Support replies in under four hours.' These are the real questions people have before they pay.

How it works

Three steps, no account.

Step 1

Name the plan by the person, not the features

'Starter', 'Pro', 'Enterprise' makes the visitor guess. 'Solo', 'Team', 'Business' tells them which one is theirs at a glance.

Step 2

Show the most popular plan first

Most visitors need social proof to choose. A 'Most popular' badge on the plan you actually want to sell removes the decision anxiety.

Step 3

Answer the switch question before they ask

What happens to their data, can they cancel, and what support they get. These questions stop purchases. Answer them in the open.

Questions

Common questions.

Should I put pricing on the homepage?

At least show a price signal or a starting-from price. Hiding price until a call creates friction for low-intent visitors and attracts people who can't afford you to a sales call they'd rather avoid.

How many plans should I offer?

Three in most cases. Two feels like a false choice, and more than four overwhelms. One plan works if your product is genuinely simple and has one clear buyer.

Should I offer a free plan?

Only if the free plan leads to a natural upgrade moment and the cost of supporting free users is low. A free plan that doesn't convert is just a support burden with no revenue.

What makes a pricing page convert?

Clarity first. The visitor should know which plan is for them in five seconds. Then trust: a clear refund policy, cancellation terms, and support access. Then urgency, if you have a real reason for it.