Sign in Start free trial

Schema Markup Generator (JSON-LD)

Choose a schema type, fill in a few fields and copy valid JSON-LD into your page. Works for Organization, LocalBusiness, Product, SoftwareApplication and FAQPage.

Short answer

Schema Markup Generator (JSON-LD): what it does

Schema markup is a small block of JSON-LD that tells search engines and AI assistants exactly what a page is about: the business, its address, the product and its price. Paste it inside a script tag of type application/ld+json.

Last updated 3 August 2026

Here's one we ran earlier.

A Leeds hair salon

LocalBusiness JSON-LD

Copy this

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Chairly Salon",
  "address": { "@type": "PostalAddress", "streetAddress": "12 Briggate", "addressLocality": "Leeds" }
}

Three steps, no account.

Step 1

Match the type to the page

Use LocalBusiness on a shop's homepage, Product on product pages and FAQPage only where the questions are visible on the page.

Step 2

Mirror what's on screen

Every value in the markup should also appear on the page. Hidden claims can earn a manual action.

Step 3

Test before shipping

Paste the result into Google's Rich Results Test or the Schema.org validator to confirm it parses.

Common questions.

Where do I put JSON-LD?

Anywhere in the page HTML, usually the head, inside <script type="application/ld+json">.

Does schema help rankings?

Not directly. It helps search engines and AI tools understand the page, and can earn richer results that get more clicks.

Can I use several schema types?

Yes. Add one script block per type, or combine them in an @graph array.

Does this cost anything?

No. It's free, no account needed, and you can run it as many times as you like.

Use these next.

Meta Tag Checker

Check your title and description before Google cuts them

Open Free generator

Robots.txt Generator

Control search and AI crawlers in one file

AEO Question Finder

Find the questions AI search answers in your market

Going deeper? SEO checklists — marketing checklists from the rest of the library.

Related elsewhere on gtm.help

Ahrefs vs Semrush

Ahrefs if your work is links, competitor content and keyword research, and you want the cleanest data. Semrush if you a…

Best keyword research tools on a budget

Six tools, honest pricing, and which free tiers are genuinely usable versus which are just a teaser.

Content marketing plan for a solo founder

You don't have time for a content calendar with 12 formats. Pick one format, one channel, and repurpose everything else…

Does adding schema markup actually help my rankings?

Schema markup is not a confirmed direct ranking factor — Google has said as much repeatedly — but it earns rich results…

Keep exploring.

Growth playbooks

Step-by-step plans by industry and goal.

Tool guides

What to use, what it costs, when it earns its keep.

Tool comparisons

Head-to-head picks for the calls people get stuck on.

Marketing checklists

Task lists by business type and competitive situation.

Straight answers

The growth questions founders ask, answered with numbers.

32 free tools, or one plan that uses them all.

Start 7-day free trial