Free Keyword Generator — 30 keyword ideas grouped by intent

Short answer

Keyword Generator: what it does

For a site under a year old, the keywords worth targeting are four words or longer, phrased as a question or a comparison, and specific enough that a big publisher hasn't bothered. Head terms like "crm software" are not winnable without years of links.

Last updated 3 August 2026

Here's one we ran earlier.

A £49/month booking app for independent UK hair salons

salon no show policy template
Problem-aware · guide + template
Someone has just been burned and is writing a policy today. Needs a page with an actual copyable template, not advice about templates. Your deposit feature is the natural next step at the bottom.
how to take deposits for hair appointments
Solution-aware · how-to
A how-to question with a clear mechanism answer. Needs step-by-step content covering the awkward conversation as well as the software.
best booking system for a small salon
Ready to buy · comparison
Commercial intent, comparison page required. You have to include competitors and be fair about them for the page to hold up.

Three steps, no account.

Step 1

Start from problems, not products

People search the problem before they know the category. Those searches are less competitive and closer to the moment someone decides.

Step 2

Match the page type to the intent

A how-to question needs a guide. A "best X" search needs a list. A "X vs Y" search needs a comparison. Putting the wrong page type against a keyword is the most common reason good content doesn't rank.

Step 3

Publish the long ones first

The specific, low-volume terms are the ones a new site can win in weeks. They also build the topical coverage you need before the bigger terms are reachable.

Common questions.

What are long-tail keywords?

Search phrases of roughly four words or more that describe a specific situation. Individually they get little traffic, but they're less competitive, convert better, and collectively make up most of what people actually type.

How many keywords should one page target?

One primary keyword and a handful of close variants. If two keywords need genuinely different answers, they need two pages, or you'll write something that half-answers both.

Do I need a paid keyword tool?

Not to start. Google's autocomplete, the People Also Ask box and the related searches at the bottom of a results page will give you months of work for free. Paid tools become worth it once you're choosing between more opportunities than you can write.

How long until a new page ranks?

For a low-competition long-tail term on a site with some history, weeks to a couple of months. For anything competitive on a new domain, six months upwards, and only with links.

Should I target keywords with zero search volume?

Sometimes. Tools report zero for genuinely rare phrases and for anything new, but if the phrase describes a real situation your customers are in, one visitor a week who's ready to buy beats a thousand who aren't.