Short answer
Meta Description Generator: what it does
A good meta description is 140–160 characters, matches what the searcher typed and gives one concrete reason to click, such as a price, a time or a guarantee.
Last updated 3 August 2026
Here's one we ran earlier.
Pricing page for a £49/month salon booking app
£49 a month for online bookings, deposits and reminders. No setup fee, no contract. See what independent UK salons get from day one.
146 chars · pricePrice-led, for people comparing tools.
Three steps, no account.
Describe the page, not the company
Each page answers a different search. Say what this page offers.
Pick the angle that matches intent
Price for comparison searches, outcome for problem searches, proof for brand searches.
Check the fit
Run your pick through the Meta Tag Checker to preview it in a search result.
Common questions.
Do meta descriptions affect rankings?
Not directly, but they change how many people click, which is the point of ranking.
How long should a meta description be?
Aim for 140–160 characters. Shorter is fine if it's complete; longer gets cut.
Does this cost anything?
No. It's free, no account needed, and you can run it as many times as you like.
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