Prospecting data
Apollo vs Lusha
Apollo gives more per pound and covers the whole outbound workflow. Lusha is the calmer choice for teams that only want direct dials and emails, sell into Europe, and care about how the data was collected.
- No affiliate links
- Public pricing only
- Updated by hand
Both plug into LinkedIn through a browser extension and both sell credits for revealing contact details. The strategic difference is scope: Apollo wants to be your outbound platform, Lusha wants to be a data supplier your CRM calls.
If your legal team asks questions about GDPR and data provenance, that scope difference becomes the whole decision.
Side by side
Apollo and Lusha in short.
Apollo
Contact database, Chrome extension, sequences and basic CRM in one product.
- Free
- Free plan with monthly credits.
- Paid from
- From roughly $49 per user per month billed annually
Good at
- Sequencing, dialler and data on one bill
- Very large contact count, strongest on US software buyers
- Free tier is genuinely usable for testing an idea
Weak at
- Data provenance is less transparent than Lusha's
- Heavy feature set for a team that only wants phone numbers
Lusha
Contact and company data with a browser extension, sold as a data layer for your existing CRM.
- Free
- Free plan with a small number of monthly credits.
- Paid from
- Paid plans from roughly $36 per user per month
Good at
- Direct dials are its selling point and generally strong
- Publishes an ISO 27701 privacy certification and a clearer compliance story for EU data
- Clean CRM enrichment without adopting a whole platform
Weak at
- No sequencing — you still need a sender
- Credit costs add up faster than Apollo's allowances
The differences
Where they actually diverge.
Pick one
Which one fits you.
Choose Apollo if
- You need one tool to find, email and track prospects
- You sell to US software companies
- Budget is tight and you want the most contacts per pound
Choose Lusha if
- You're calling, not just emailing
- You sell into Europe and provenance questions come up in procurement
- You already have a CRM and sequencer you like
When neither is the answer
Neither will help if your ideal customer is a 5-person local business. Those records sit in Google Maps, not B2B databases.
Questions
Common questions.
Is buying contact data legal in the EU?
Processing business contact data has a legitimate-interest route under GDPR, but you must tell people where you got their details, offer an opt-out, and stop when asked. Ask any vendor for their data-source documentation before you buy.
Which has better phone numbers?
Lusha, in most side-by-side tests users report publicly. Apollo's mobile coverage improved but still lags on non-US records.
Prices are list prices published by each vendor and change often — check the linked pricing pages before you buy. We take no affiliate commission and nobody pays to appear here.
gtm.help
Skip the tool research. Get the plan first.
Paste your website and gtm.help reads it, then writes a ranked growth plan for your business — with the tools each task needs, what they cost, and what to do first. Free to start.